BITLY VS OWLY FREE
This includes the free version - so if you’re looking for a free URL shortener, this one’s for you! Owly is a integrated right into the Hootsuite platform, and is included with every plan type. A URL shortening site that’s been around a while might also be more reliable and reputable, likely to avoid service closure or disruption. Our advice: look for shortener services that allow you to customize your link, or that have built-in detailed analytics. On the downside… there are dozens of alternative options out there. The Google URL shortener was shut down back in spring 2019, but on the bright side, there are dozens of alternative options out there. 12 URL shorteners to try (besides the Google link shortener) There are a few different types of redirect HTTP response codes, but look for ones that use a 301 permanent redirect: the other varieties may hurt your SEO ranking. The long and the short URLs are both simply different starting points for an internet browser to get the same destination. URL shorteners work by creating a redirect to your long URL.Įntering a URL into your internet browser sends an HTTP request to the web server to pull up a specific website.
Short URLs help avoid TL DR syndrome.Īnother benefit of shorter links: they’re also useful for IM or email, where longer links may be hard to read, or disrupted all together by line breaks. Shortened URLs give you that much more room for that poignant observation about politics, or the perfect punctuating emoji for your killer joke about hot dogs.Įven for posts on Facebook or Instagram, where the character limits are in the thousands, it’s still best for readability and engagement to keep things short and sweet. Twitter has a strict character limit of 280, so keeping posts concise is key. Short URLs allow you to get the most out of character limits on social media Combine this with other analytics tools-like Google Analytics-and you’re setting yourself up for marketing success. To easily track source traffic, create short links using different UTM parameters. This is information about who clicked your link, where, and when-information that will help you calculate the campaign’s ROI. Most link shortening sites will offer tracking metrics. Link shorteners allow you to track performance Hootsuite’s link shortener, for example, lets you create a vanity short link in just a few clicks.Įspecially if you’re using a free web hosting service, or have an ISP that’s less than exciting, a custom URL shortener is a way to keep your brand front and center whenever you’re sharing links.ģ. URL shorteners that allow you to customize your short link offer a chance to name drop your brand. If brand awareness is part of your social media strategy, a custom URL shortener is one more tool to help spread the word.
A custom URL shortener lets you brand your links Keep things looking neat, tidy and, well, friendly with a URL that’s as short as possible. With so many letters and backslashes and numbers and question marks, anything could happen when we click that link! Anything! If you’re linking to a specific page buried deep on your website, or are using UTM parameters to track your visitors, you might find yourself wrestling with a lengthy URL.Īn oversized URL will look clunky pretty much anywhere you use it-in social posts, shared via text, pasted into an email.īut worse than that, long URLs also look super suspicious. There are a lot of good reasons to use a URL shortener if you’re going to be sharing a link.
In some cases, you can even customize this mini URL with a custom phrase.
BITLY VS OWLY PLUS
Your new, shorter URL will typically include the shortener site’s address, plus a combination of random letters.įor example, if I punched in a URL like /tv-shows/puppy-bowl/full-episodes/puppy-bowl-xvi into the Hootsuite Ow.ly link shortener, it would generate ow.ly/uK2f50AJDI6.
BITLY VS OWLY TRIAL
Free 30-Day Trial What is a URL shortener?Ī URL shortener is a tool that creates a short, unique URL that will redirect to the specific website of your choosing.īasically: they make a URL shorter and simpler.
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